Observeur Design 11

Observeur Design 11

Inaugurated in 1999 by the APCI (Agency for the Promotion of Industrial Creation), the Design Observeur is an annual exhibition that aims to highlight and reward a selection of the best creations resulting from the collaboration between companies and designers.

Call for entries: Now closed

APCI is launching its Observeur du design 11 Design Award whose exhibition will be presented from mid-october 2010 up to mid-february 2011 at the Cité des sciences et de l’industrie in Paris.


Design Observeur 10 is open to any person associated with the project, with permission of the project partners, including:
  • Private or public companies
  • Administrations and local authorities
  • Associations
  • Independant product inventors
  • Designers
  • Graphic designers
  • Architects
  • Urban landscape designers
  • Planners
The products presented must have called upon a design process and have been marketed or designed in 2010 and/or 2011.


Participants are encouraged to submit designs within the following fields of design intervention, amongst others:
  • product
  • packaging
  • spaces and environment
  • graphic design/ visual communication
  • brand identity / branding
  • multimedia
  • corporate strategy
  • services
  • system
  • interface
  • color
  • material
  • sound


An independent jury of professionals and experts will be announced.

Judging criteria

From among the selection, an independent jury of professionals and experts awards stars of the Design Observeur to the most outstanding products, which are exemplary in fulfillment of the following criteria:
  • Innovation
  • Improvement of user comfort
  • Reduction of costs
  • Formal and structural research
  • Answering new needs
  • Accessibility for all
  • Respecting natural resources
  • Quality and originality of the process
  • Implementation of a global corporate strategy
  • Investment in a new sector
  • Modernisation of a traditional know-how


Each year “Stars of the Observeur” and distinctions are presented to the company and designer during the exhibition opening ceremony.


Each year, the Cité des Sciences et de l’Industrie” (Science and Industry Centre) welcomes the selections of the “Observeur” within the framework of a highly acclaimed public exhibition. The annual exhibition attracts a public of 200,000, representing 1/3 of all visitors to the Explora area.


The Design Observeur bilingual catalogue is an effective promotional tool for industrial players that presents and analyses the year’s selection and “stars”. Free for Observeur participants, it is on sale all year at the APCI.

Online showcase

Almost 1700 designs selected to date can be viewed on the APCI website.


Every year, the Design Observeur selection guarantees the promotion of design in France and abroad.

All or part of this selection is presented during professional fairs and exhibitions. The majority of these exhibitions are accompanied by seminars, conferences or delegations of French designers. Hong Kong, Montreal, Johannesburg, Moscow, Tokyo, Seoul, Prag, Taiwan, Belgrade, Ljubljana, Wuxi, Sao Paolo, Stockholm have all welcomed Observeur Exhibitions.


Design Observeur is organised by Icsid Member, Agence pour la promotion de la création industrielle (APCI).


Design Observeur is supported by:

  • OSEO (National Agency for Research Development)
  • AECI (European Annual of Creativity and Innovation)
  • INPI (National Industrial Property Institute)
  • The Ile-de-France regional authority
  • The Paris City Council
  • The Ministry of Culture and Communication
  • The Ministry of Economics, Finance and Industry
  • French Designers Alliance
  • INDP (National Institute of Packaging Design)
  • FNSAI (National Federal Syndicates of Interior Architects)
  • Designer Interactifs
  • Materio


Register online on the APCI website.